會議

Hong Kong Industrial Products Expo

The full name of Hong Kong Industrial Products Expo is Hong Kong International Industrial Trade Expo. It was established in 1938 and organized by Chinese Manufacturers Association of Hong Kong, which was one of the four largest chambers of commerce in Hong Kong. It was one of the largest outdoor exhibitions. It was the first year in 2004 that the Closer Economic and Partnership Arrangement (CEPA) implemented, under this arrangement, making use of the advantages of Hong Kong products in the design and quality to strengthen cooperation and exchanges between the government of Hong Kong and Shanghai and to play a competitive advantage of the Hong Kong Brand in the mainland, so that Hong Kong enterprises could enter the domestic market. We had communicated and prepared with the Chinese Manufacturers Association of Hong Kong for one year. Shanghai Municipal Foreign Economic Relations Trade Commission approved that our company could be a partner to organize the 2004 Hong Kong Industrial Products Expo.

Hong Kong Industrial Products Expo was the first exhibition held by our company as a management. We had got the experience of the business invitation, organizing the professional audience, present management and conference materials printing, which we never had. In propaganda, we advertised in a professional magazine, on the buses and so on. We published in Hong Kong well-known products and exhibition information, in order to obtain a certain degree of professional awareness and expand the audience for a powerful advocacy. During the expo, we invited Shanghai mainstream media, including daily report on TV, Radio, website and so on to attract more professional audience. Because of the clear advocacy theme, powerful propaganda, wide coverage and timely reports, more than 10,000 audiences a day visited the expo. Long lines of people before the ticket office waited to buy the tickets.Far beyond the organizers estimated. with the high-quality exhibition planning ability and on-site execution, the company not only won praise from all sectors of society, but also obtained the right to host the next Expo.

Company to undertake the characteristics of the Expo and experience as the following:
(A) the content of the display is closely related with people's daily necessities of life products, distinctive features and most welcome.
(B) a high degree development of the market for the exhibition, exhibitors have very high standards and quality standards.
(C) Good interaction between professional visitors and exhibitors, mainstream channel to meet new clients.
(D) Promote the diversification channels; effective information channels Formation.

 

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